Saturday, May 10, 2014

New Car Shopping Study on Moms - #FamilyCarAdvice Giveaway

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Just in time for Mother’s Day weekend Cars.com has released a study that finds nearly three quarters of moms consider themselves the “sole decision-maker” in the car shopping process. As I’m sure you’ve experienced, growing your family often necessitates a new car purchase to make room for car seats, car pools, etc.

This year Cars.com has launched a #FamilyCarAdvice campaign to help parents with these decisions, and created an online portal – Cars.com/Family –to make all of this information easy to locate.

Cars.com is an award-winning online destination for car shoppers that offers information from consumers and experts to help buyers formulate opinions on what to buy, where to buy and how much to pay for a car. Cars.com offers thousands of new and used vehicle listings, consumer reviews, side-by-side comparison tools, photo galleries, videos, unbiased editorial content and many other tools to take the drama out of car shopping.

Nearly three of four (73%) moms consider themselves to be the “sole decision-maker” in the vehicle shopping process, according to an independent study by C+R Research, commissioned by Cars.com. As a growing number of consumers turn to online resources for information and transparency when making major purchases, women with children have emerged as a highly engaged group of shoppers.

“There’s a lot for moms to consider when purchasing a new family vehicle, because their car is often tasked with hauling not only the entire family or carpool, but also all of the gear that goes along with them,” said Jennifer Newman, Cars.com Expert Mom. “There’s no such thing as the perfect family car because every family’s needs are different. As a result, it’s essential that shoppers do their research on sites like Cars.com/family to determine which features are a must and narrow down vehicle options. From there, visiting your local dealership for an in-person look and a test drive with the entire family is vital.”

The study found that 71 percent of moms agree that shopping online for a new or used vehicle makes the process much easier, but more than half (68%) still prefer to conduct negotiations in person. Women with children desire long-term relationships with dealers, as the research shows that the majority (59%) prefers to purchase multiple vehicles from the same lot.

“It’s important for dealers to remember that moms have done the same amount of research, if not more, than any other customer before stepping onto the lot, and they’re confident in their ability to navigate the car buying process,” said Jack Simmons, manager of dealer training at Cars.com. “More than 60 percent of moms surveyed said they trust the information they find online more than what they’re told from dealers, which means dealers need to go above and beyond to prove their authenticity and value. The good news is that moms are very loyal customers, and a great first impression can make a fan for life.”

Although more than half (56%) of moms describe their overall feelings about auto dealerships as positive or somewhat positive, the majority (75%) still feel dealers are pushy and aggressive.

Key Findings:
· 73% of moms consider themselves the sole decision-maker in the vehicle shopping process
· 59% of moms like to purchase from the same dealer for each vehicle they need so they can develop a relationship and 72% of moms like to talk to someone face-to-face when they’re shopping for a vehicle
· 90% want the negotiation of the price to be as simple and easy as possible
· 71% of moms agree that shopping online for a new or used vehicle makes the process so much easier and 66% of moms trust the information they find online more than information they receive from the auto dealer
· 62% of moms feel that most dealerships treat them like a valued customer, but the majority (75%) feel they are pushy and aggressive

The study, conducted by C+R Research, surveyed more than 1,000 shoppers, including 367 moms, who were planning to purchase a vehicle within the next six months or had done so within the previous six months.

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151 comments:

Mami2jcn said...

My husband and I make a joint decision.

Heather! said...

We (my husband and I) are car shopping right now! We're heading out to another dealership this afternoon.

Gala said...

my husband and I do it together

Lauren Smith said...

My husband and I collaborate but we each make the final decision on our own vehicle.

Heather said...

We both make the final decision on our own vehicles but when I am buying I take his opinion in to consideration heavily

aperry said...

I have no say when it comes to car shopping.

latanya t said...

my husband and I make the decision together

Sacha Schroeder said...

My husband and I decide together.

sohamolina said...

my husband and I decide.

Amanda Sakovitz said...

I make my own decisions when it comes to cars.

Ashley T. said...

My husband and I decide together.

Thomas Murphy said...

I am the sole shopper for a new vehicle.

rounder9834 @yahoo.com

Breanne said...

I'm the sole shopper

Shelly Leatham said...

Hubby and I shop together!

Maryann D. said...

My husband and I and even our kids all shop together when we are looking for cars.
twinkle at optonline dot net

debbie said...

I am the sole shopper.

Gina Wildorchid said...

My husband and I work together when vehicle shopping.

Entered the rafflecopter form as "Wild Orchid"

Thanks for the chance to win!
wildorchid985 at gmail dot com

steve weber said...

yes I am the sole decision maker when it comes to buying a new car.

GR Hovork said...

Me and my hubby choose together.

chadro said...

My husband and/or Adult son help in the decision for a new vehicle

Seyma Bennett Shabbir said...

my hubby and I make the decision together!

Laura Harris said...

My hubby and I make all decisions together!

jakiesmom said...

My husband usually gets ants in his pants and does it without me.

tammy said...

My husband and I decide jointly

Stephanie K. said...

Shared with the hubby!

Jessica Cox said...

My and husband make the choice together

VickeC said...

my husband and I pick it out together but he lets me do the bargaining,,im better at it than he is,he enjoys watching me work the salesperson over,,lol

Pink and Green Mom said...

I do the research but my husband and I make the decision together.

Barbara Montag said...

I ask a male friend to help me with this.
thank you

Jessamine Dungo said...

Hubby and I will both decide. :)

JC said...

Hubby and I both decide.

Denise said...

DH & I recently decided on the Ford Escape. Thanks!

Sherry said...

I'm on my own when shopping for a new vehicle.

auntietina said...

I definitely take the man car shopping. He is the one who does all our car repairs so he should be the one checking things out.

petchk79 said...

My husband and I both go shopping for vehicles although, neither one of us is very good at it so we will probably bring someone else with us, lol!

Helga said...

I dont drive or own a car.

akronugurl said...

always take someone with me

freebiel0ve@yahoo.com

matope said...

my husband and i shop together. im all about functionality and layout and hes all about being able to fix it easily

sally0630 said...

My husband and I both make the decision when buying a car.

Alexis AKA MOM said...

I do the research and we come together :)

amweeks said...

Whenever I've shopped for a car (even before we were married), my husband has always come with me. And now our children come, too. If they're going to ride in the car, I need to know that they're comfortable in it, too!

Hannah Avery said...

Both of our vehicles have been given to us!

-Hannah Avery

Janice Crespo said...

I really don't drive too often because of my back spasms, but I do go with my daughters when they go car shopping and help guide them.

KV H said...

I shop for my own car.

Meagan Bailiff said...

my husband and i would make that decision together

heymissvirginia said...

If the vehicle is for me, I do the shopping.
heymissvirginia at embarqmail dot com

Melissa Storms said...

My husband and I make all vehicle purchase decisions together.
upstatemissy@gmail.com

Lacey Burd said...

My husband & I are currently shopping for a new car together!

leanne_mac said...

My husband and I go together.

gloria mckellar said...

My hubby and I made the decision together.

Dawn Ganey said...

I am the sole chopper, single older mom.

Angela snoozy said...

My hubby & I make the decision together!

andysavi.mom@gmail.com

Karrie Millheim said...

My husband and I look together. We are currently looking for a truck

Danielle K said...

My husband and I do it together

BlessieNelson said...

Hubs and I go through the process of car hunting together.

Debby said...

Hubby and I make the decision.

longsgl said...

I make the decision

Longshaw4735@hotmail.com

Rebecca Parsons said...

It is usually my husband and I who both decide what best fits our family for a vehicle.

alissa apel said...

My husband and I do that together.

Jennifer Lachman said...

My husband and I pick the vehicle together, but I get to pick the color all by myself.

katja9_10 said...

My husband and I purchase vehicles together.

Les Johnson

Deborah Gardner said...

my boyfriend and I choose together.

Kenny Fensom said...

we do it together

Kenny Fensom said...

we do it together

Amy Stonger said...

I would make the decision on my own for my family.

LauraJJ said...

I am the sole shopper for vehicles!

jbmthill said...

My hubby works for GM, so he has alot of say, but for my vehicle, he lets me pick! I currently drive a tahoe that I love! I traded from an Acadia that I did not like so much.

like2sweep@gmail.com
Beth H

Donna Hufman Warrington said...

When the time comes, I am the solo decision maker about a new vehicle.

Thanks,
Donna

Rachel Griesmer said...

My husband and I make the decision of buying a new vehicle together.

luckynordberg said...

I do all the research and car shopping and my hubby sweeps in at the last second to do a test drive.But ultimately, it's my decision.

arifamily

ohhhfire said...

i share the responsibility with my fiance

Brandy said...

My husband and I make the decision together

MELINA said...

My husband and I would make the decision together.

alena said...

me and my husband do decisions together

Jessica Medina said...

although my husband and I discuss it, I usually leave the decision up to him.

Shecki Grtlyblesd said...

It's pretty much dh's job. I get an opinion, but he mostly ignores it, lol.

Tandi Cortez-Rios said...

My husband and I make the decision together.

Julie said...

the hubby and I do it together:)

jmatek AT wi DOT rr DOT com

Katy said...

My husband and I make large purchasing decisions together. However, if one person will drive the car more than the other, they get more say.

Nadene Adams said...

If we were in the market for a new car, it would definitely be a joint decision between my husband and I.

Tammy Woodall said...

I usually get several members of my family to help when looking for a new car.

Sara said...

My mother and I shop for the vehicle together

Tylerpants said...

My husband and I make the decision together...the kids chime in their two cents as well.
Lisa L tylerpants(at)gmail.com

Jennifer Shelton said...

My husband is the one who handles things like that :)

Anita said...

I'm the sole decider, although I do ask opinions of my family and check out Consumer Reports.

SnowflakeDay (Audra) said...

I would rely heavily on my husband for his advice if we were shopping for a car I would drive. -Audra O'Hara

Patricia Mingozzi said...

We decide together.

Chic Southern Charm said...

My husband helps me with the decision.

trixx said...

I go with my husband

kdrae said...

My husband knows more about that stuff!

Birdie Bee said...

I have been the sole shopper of vehicles since my husband passed away 15 years ago.

Sherrie Cruson said...

SHERRIE C.

Both my husband and I shop for vehicles together.

callawishes(at)hotmail(dot)com

Fae said...

Someone else in my family helps.

Crystal Rose said...

I do this with my guy.

BethElderton said...

Hubz and I shop together for anything as large as a vehicle. We search online first. It works well because we have generally the same goals.
bethelderton59 at gmail dot com

Danielle Day said...

Just me

Kia89 said...

I shop for my own car.

ky2here said...

Sole shopper however I appreciate validation for a second test drive from someone who'll agree with me regardless LOL

ky2here at msn dot com

sparkedcat said...

I am the sole shopper for a new vehicle.

Star Haggins said...

I do it by myself hard but I learn too maintain it

Natalie said...

I do a lot of research by myself online and then I call my dad and grandpa for more advice.

Diane Therkildsen said...

im the sole shopper

SexyBrat said...

If we would get a new vehicle, it would be a mutual decision.

abfantom said...

No, my dad or my husband helped me buy my cars in the past.

abfantom at yahoo dot com

ellie said...

It would be a decision made with my husband.

79b5e61e-7a35-11e3-b3cf-000bcdcb8a73 said...

I'd consult the family.

--Elizabeth

McKim said...

My husband and I vehicle shop together.

Danielle Lima said...

I have plenty of people to consult. I work at a dealership and my step-dad is a mechanic.

Julie Scow said...

My husband and I make the decision together, but he lets me have the final say because we've always had good luck with my picks. :)

Rebecca Williams said...

It's a joint decision but my husband always checks it over good (mechanically) before buying.

Unknown said...

My husband and I both make the decision about the type of car we want.

fooks213(at)yahoo(dot)com

peg42 said...

My husband and I both shop for our vehicles together.
Thanks so much.
rickpeggysmith(at)aol(dot)com

Dana Cerrito said...

I am a sole shopper

Denise S. said...

Someone else would help me.

Renee G said...

My husband and I make a joint decision.

Danalee said...

My husband and I make the choice together.

45908b14-b0ae-11e3-88b3-000bcdcb2996 said...

My husband and I decide together

1993wel said...

My husband and I shop for cars together.

Alison James said...

All on my own

Vera P said...

My husband and I decide together.

dlhaley said...

My husband and I decide together on which car to buy.

Melanie Comello said...

My husband and i both share in the decision making!

Vikki Billings said...

My fiance and I would make a decision like that together.
vikki.billings@yahoo.com

Linda said...

My husband and I shop together. I have to say neither one of us enjoys car shopping.
mintstatesportswear(at)juno(dot)com

Serena Powell said...

I've never bought a car so I would definitely ask my Mother or brother for help.

Rebecca Lock said...

My husband and I make the decision together.

Carolyn Daley said...

It is usually a joint decision to ensure I am getting the best deal.

slehan said...

I'm the sole shopper for a new vehicle
Thanks for the contest.

slehan at juno dot com

kathy pease said...

No it is usually my husband who vehicle shops

Tram Le said...

My parents help me decide a new vehicle.

Sioux City Sue said...

I have never purchased a car alone. Before I was married my mother and father helped me pick out the first two cars I bought and after marriage, my husband and I made a joint decision.

Candie L said...

My husband and I shop together. Thank you


candieluster(at)gmail(dot)com

buzzd said...

do it myself

mecarolks said...

my husband and I do it together

Kim Reid said...

Hubby and I shop together, thanks!

kimberlybreid at hotmail dot com

Buddy Garrett said...

My wife and I decide together.

Amy S D said...

My husband and I shop together.

guettel78 said...

I'm the sole shopper for a new vehicle, mostly because I'm the only one in the family who drives!

Geoff K
gkaufmanss at yahoo dot com

Maria Simon said...

MY HUSBAND ACTUALLY DOES IT .HE HAS A BIT MORE KNOWLEDGE ON VEHICLES THAN I DO..I DONT CARE WHAT I DRIVE AS LONG AS ITS RELIABLE FOR MYSELF AND CHILDREN :)

Amber said...

I am indeed the sole shopper :)
Thank you for the giveaway!

Liz said...

My husband and I make the decision together.

Love3570@aol.com

Brian E. said...

Thanks for the giveaway… My wife & I have shopped for our last two vehicle purchases together.

Rafflecopter: Bryan E.

Tamara said...

My husband and I make our vehicle decisions together. Thanks for sharing this!

amp said...

It is solely my task and decision.


apoalillo {AT} hotmail dot com

alyce poalillo

mscoffee77 said...

My husband & I shop together.

Atreau said...

I am the sole shopper.

Betty C said...

I am usually the sole decision maker but occasionally my son will offer his opinion.

AEKZ2 said...

My husband and I shop together for vehicles.

Elizabeth said...

I get a family member to help me figure out all the details. I like getting input!

Xty C said...

It is a 50% division between me and my husband

lilyk said...

My friends helps me.