Tuesday, July 17, 2012

Hellman's Gets Real

Hellmann’s was a proud sponsor of one of the nation’s most celebrated food festivals – the 30th Annual FOOD & WINE Classic which took place in Aspen in June. To celebrate Hellmann's announcement of their mission to transition to 100% cage-free eggs in all its products by 2020, the brand teamed up with Chef Tim Love to offer food lovers everywhere a behind the scenes look from the Classic.


In its bid to bring REAL to fans at the Classic and those at home, Hellmann’s® created a video series featuring Chef Love that offered an exclusive insider’s look at many of the FOOD & WINE Classic’s famed events. Designed to show home chefs how they can bring the delicious food enjoyed at the Classic to their own tables, Chef Love shared the secrets and essential ingredients that help make up some of America’s favorite dishes.

Visit Hellmann's Facebook page and enter the Hellmann's Real Matters Sweepstakes for a chance to win various prizes including a trip to next year's FOOD & WINE Classic.  And if you're in the mood for a delicious recipe, try the Turkey & Avocado BLT.

I am entered for the chance to win a gift card from One2One Network in exchange for this post.  Please do your own research before purchasing products or using services.  Your opinions and results may differ.

1 comments:

Megan said...

Now that's quite a combination - Hellmans (not a brand generally associated with fine dining) + Aspen (a place generally more associated with price inflation than actual culinary quality) + Food and Wine (the magazine that nobody orders but everyone gets) = aah, the beauty of marketing synergy.