Softlips Introduces A Fresh New Look - Review and #Giveaway

Softlips has launched a complete packaging refresh including fresh new packaging graphics and a new logo, along with the kick-off of the "Softlips. So You." marketing campaign, all in time for the summer season.  The signature slender sticks of Softlips and the light flavors/formulas remain the same, but the line has been updated with eye-catching graphics and a bold new logo. 

Softlips products combine effective lip protection with SPF 20 and moisturizing emollients with a sheer glossing effect, making them perfect for natural lips or for adding protection/moisturizing over or under lipstick.  The brand is currently available in the lip care section of the cough/cold aisles of food, retail, and drugstores nationwide.



I was given the opportunity to review the product line of Softlips lip conditioners. My two teenage daughters happily helped. I like Softlips because it does not have the heavy waxiness or stickiness of traditional lip balms, and it contains no animal by-products. I can wear it without feeling like I've got a glob on my lips and it does not easily transfer when I'm eating or drinking something. My lips feel softer and healthier when I wear Softlips.  My two daughters really like the different flavors available and how it looks on their lips. They come in a slim stick that makes it easy to carry. The girls put theirs in their pockets or wallets and apply as needed. I think it would be nice if the tube had a ring on it so it could be attached to purses or backpacks.  I haven't seen the new packaging in person yet, but have seen pictures.  I like the overall new look and think it brings a fresh, eye-catching design. 


Win It!

One person will win a set of the Softlips SPF 20 flavors (Cherry, Vanilla, Strawberry, Raspberry with green tea extract, and Mint with a hint of Vanilla).

Mandatory Entry:

Leave a comment with a Softlips product and flavor you'd like to try.

Extra Entries:

Follow my blog via Google Friend Connect.

Subscribe to my blog via email.

Have my button on your blog.

One extra entry per relevant comment for commenting on any NON-GIVEAWAY post. Comments must be made during the duration of this giveaway. Come back here and tell me where you commented.

Blog about this giveaway or enter it in a giveaway linky, +2 entries.

Follow me on Twitter, partymix25.

Follow Softlips on Twitter, ilovesoftlips.

Tweet about this giveaway, leave a link to the tweet (can be done once daily).

"Like" Softlips on Facebook.

Leave a separate comment for each entry and include your email address in the comments.  Giveaway is open to residents of the USA.  Giveaway ends 6/30/11 at 8 pm CST.  Winner will be randomly drawn and will have 48 hrs. to respond to email notification or a new winner will be drawn.

I received products for review from Robin Leedy & Associates.  The opinions within this post are of my own and I was not influenced in any way.  Please do your own research before purchasing products.  Your opinions and results may differ.